Frequently Asked Questions: Trademark


1. What is a trademark?

A trademark is a word, phrase, symbol, design, or combination thereof that identifies and distinguishes the source of goods or services of one party from those of others. Trademarks can include brand names, logos, and slogans.

2. Why should I register my trademark?

Registering your trademark provides legal protection for your brand. It gives you the exclusive right to use the mark in connection with your goods or services, helps prevent others from using a confusingly similar mark, and allows you to enforce your rights in court.

3. What is the process of registering a trademark?

The process generally involves the following steps:

  • Trademark Search: Conducting a comprehensive search to ensure your mark is not already in use.

  • Application Preparation: Drafting and submitting an application to the U.S. Patent and Trademark Office (USPTO).

  • Examination: The USPTO examines the application for any conflicts or issues.

  • Publication: If approved, the mark is published in the Official Gazette for opposition.

  • Registration: If no opposition is filed, the mark is registered.

4. How long does it take to register a trademark?

The registration process can take anywhere from 8 months to over a year, depending on various factors such as potential oppositions or office actions from the USPTO.

5. How long does a trademark last?

A registered trademark can last indefinitely as long as it is in use and proper maintenance fees are paid. Initial registration is valid for 10 years, with renewals required every 10 years thereafter.

6. What is a trademark search, and is it necessary?

A trademark search is an investigation to determine if there are existing trademarks similar to your proposed mark. It is a crucial step to avoid potential conflicts and to ensure your mark is distinctive enough to be registered.

7. What should I do if someone is using my trademark without permission?

If someone is using your trademark without permission, you may be able to take legal action for trademark infringement. It is advisable to consult with a trademark attorney to explore your options, which may include sending a cease-and-desist letter or filing a lawsuit.

8. Can I trademark a name or slogan?

Yes, names, slogans, and even sounds can be trademarked if they are distinctive and used in commerce to identify and distinguish your goods or services.

9. What happens if my trademark application is denied?

If your application is denied, the USPTO will issue an Office Action detailing the reasons for refusal. You can respond to the Office Action by providing arguments or evidence to overcome the refusal. An attorney can assist you in this process.

10. Can I trademark a logo?

Yes, logos can be trademarked if they are distinctive and serve to identify the source of goods or services. A logo trademark protects the specific design elements and their arrangement.

11. How much does it cost to register a trademark?

The cost of registering a trademark can vary depending on the number of classes of goods/services you are registering under, as well as attorney fees. Government filing fees typically start at around $250 per class.

12. Do I need an attorney to register a trademark?

While it is possible to register a trademark without an attorney, it is highly recommended to seek legal assistance. Trademark law is complex, and an attorney can help ensure your application is correctly filed and increase your chances of successful registration.

13. What is the difference between ™ and ® symbols?

The ™ symbol can be used to indicate that you claim rights to a mark, even if it is not registered. The ® symbol, however, can only be used once your trademark is officially registered with the USPTO.

14. Can I trademark something that is already in use?

You cannot trademark something that is already in use by someone else for similar goods or services. This is why conducting a thorough trademark search before applying is crucial.

15. What is trademark infringement?

Trademark infringement occurs when someone uses a mark that is confusingly similar to a registered trademark, leading to a likelihood of consumer confusion regarding the source of the goods or services.

16. How can I enforce my trademark rights?

Enforcing trademark rights typically involves monitoring the market for unauthorized use of your mark and taking action against infringers. This can include sending cease-and-desist letters, negotiating settlements, or pursuing litigation if necessary.

17. What is a trademark opposition?

A trademark opposition is a formal objection filed by a third party against the registration of your trademark during the publication period. The opposition process allows others to argue why your mark should not be registered.

18. Can I trademark a domain name?

Domain names can be trademarked if they function as a brand identifier for goods or services. However, simply registering a domain name does not automatically grant trademark rights.

19. How do I renew my trademark?

Trademarks must be renewed every 10 years. The renewal process involves filing the necessary documents and paying the renewal fee to the USPTO. Failure to renew may result in the cancellation of your trademark registration.

20. What is a service mark?

A service mark is similar to a trademark but is used to identify and distinguish services rather than goods. The legal protections for service marks are essentially the same as for trademarks.